What Is Google My Business?

Did you know that using, appearing on and getting clicks on Google My Business is FREE? In this section we’re going to explore what Google My Business is. We’re also going to explain how it works and how it can help you. We’ll also show you how to update your business information to ensure your listing is accurate. Oh, did we mention that all interactions between your potential customer and your listing is FREE! Finally, we’ll explain why our Google My Business Management package is a steal from just $100 a month.

Google My Business is an awesome tool to promote your business and/or attract local people to engage with your business.

As previously mentioned, we think it’s a big deal, all clicks, leads, calls and website visits on GMB. are FREE.

Google My Business – The Basics

Google My Business is totally neglected by a huge number of Brisbane businesses. With some basic knowledge and a lot time you can get the jump on your competition. Imagine increasing your exposure to customers looking for businesses like yours! Right, let’s jump in and explore the fundamentals. That’s where our Google My Business Management comes in!

  1. Google my business is a 100% free listing that gives you a public identity and presence on Google’s search results.
  2. The information you provide about your business will appear in both Google’s search results and also listing on Google maps.
  3. Getting started with Google My Business is straightforward and simple; you can simply search on Google to see if your business is listed already. If your business has been around for a few years you probably have a Google My Business listing. All you need to do is claim it. 

Google My Business – Setting Up

Firstly, you need to find out if your business already has a Google My Business Listing. Honestly, this process is pretty painless and will only take about ten seconds. Take a peek at this link and enter your business details , Google My Business listings check. If another business or person has claimed your business listing simply follow the instructions located here. Yep, you’d be amazed how many business listings are claimed by the competition.

Getting yourself set up with a Google My Business listing can be time-consuming and just a tad annoying.  Once you’ve filled out all of your business details you must ensure you have selected the correct business category.  If you can’t find your category just add the most relevant one.

If you don’t already have an account we will set one up for you as part of our Google My Business set up process.

  • Always Ensure your service area details are correct in Google My Business. You can select up to 25 different postcodes, territories or suburbs. Select ‘yes’ within the ‘I deliver goods and services to my customers at their location’ section. Only do this if it’s relevant to your business.
  • If you have a shop-front make sure your complete address appears in your listing. Just select the box next to “I serve customers at my business address”.  It couldn’t be simpler.
google my business home page
Google My Business Home Page

Google My Business – Verify Me

Steady yourself for one of the most frustrating and hair-pulling experiences of your life. Google will send you a lovely little postcard with a verification number emblazoned across the front. Once you receive your postcard you simply have to log into your Google My Business account and input the code. This process can take as little as six days and as long as eight weeks!

The good news is, if you already have a Google My Business listing for an existing business and you’re simply adding a new location, Google will typically by-pass the postcard option and send you a text message containing the verification number. Again, log into that Google My Business account and input your verification number.  

Google Logo
Google My Business Is, Without Doubt, A Powerful Free Tool When Managed Well

Rank Me

There are many factors that determine, where and if your Google My Business listing appears on Google search pages. Get this wrong and you won’t see your listing for months!

The most important factors are;

  • Location/proximity of your business to a searcher’s location 
  • Relevance of your listing 
  • Prominence of your listing 

Location/proximity of your business to a searcher’s location 

Google My Business is a tool used to provide stand-out, qualified and local companies within any search on Google.  A search for a plumber in Melbourne, is very unlikely to show plumbers in Perth.  If, however, the searcher was based in Melbourne then they would definitely see Melbourne based plumbers on the search page. The first plumber on the list will be the closest to their location. The second would be the next closest and so on. There are some exceptions to this basic rule

Relevance of your Google My Business listing 

Ensuring your Google My Business listing is up-to-date and relevant is the single most important element to get right. We jokingly tell clients we mange their Google My Business listing like a teenager uploading videos to TikTok!

It’s vital that you ensure your hours, address, contact numbers  and any other important business related details are kept current.

Making sure you reply to every single review within Google My Business is also a winner with Google. Regardless of how good or bad a review is, Google want to see you interact with your customers. However, remember, keep all review replies professional!

Prominence of your listing 

If you plough all this effort into your Google My Business listing you want it to be prominent. One simple, but time-consuming strategy is to post images, posts and videos on a weekly basis. You’d be amazed just how much your listing’s rank improves if you follow this, and all other tips we’ve mentioned.

Google my business maps listing
Can You Find Us? The Google My Business Maps Page


The common misconception that Google My Business is an organic listing. At the very least people argue it’s strongly linked to organic and SEO. We don’t think that’s entirely true. In fact, here at Loud Digital, we would put forward a very compelling argument that Google My business has, in recent times, aligned with Google Ads in a very positive and compelling way.  The fact that we can conduct Google My Business management along side Google Ads is telling.

Nine months Google My Business has enabled us to place a paid advert within the Google My Business listing.  There are several stars that have to align for this to occur but when it does….BANG! Total page dominance. Absolute top ad, check! Paid ad in Google My Business, check! Organic Google My Business listing, check! Organic listing showing, check, check, check!

We just love new technology and when it’s new Google technology we simply jump up and down with delight! We were also the first Brisbane agency to take Google My Business seriously. As far as we know, we’re one of very few agencies to offer Google My Business Management!

We’ve seen clients receive fifty Google My Business Leads a month using us to manage their Google My Business Page! Seriously, ask us for details and you can call any of our Google My Business clients!

If you want to be heard online, Google My Business is a tool you simply can’t go without!

Feel free to fill out the form below or give us a buzz if you’d like to know more.

Free calls and site visits from Google my business
Look At All Those Free Clicks, Calls & Messages!

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